What is Personal Branding?
(Anthony Fisher's definition)“Personal Branding is the intentional pursuit of gaining knowledge of ones strengths, abilities and talents. It’s attaining clarity of who you are, where you are going and delivering a message of mastery that will paint a mental picture of your true self to your existing and prospective audience.” In other words, it’s about finding out what you do well, staying within your strength zones and giving voice to the world about your mission, calling or purpose in life.”
“Personal Branding is an inside-out experience that will transform the way you think about yourself, your approach in working with others and taking the necessary steps to execute your day-to-day actions with focus and intention. It’s about finding fulfillment with your natural and self-sustained abilities; giving expression to them and showcasing them to an audience that seeks the value that you offer.”
Benefits of Personal Branding
Benefits of Personal Branding are many. Believe it or not, it's good
and healthy for each individual to identify their personal brand.
Individuals who have embraced the process of understanding their
personal brand have been able to...
• Understanding their strengths and weaknesses
• Have greater focus and purpose for their work
• Find and fulfill their passion
• Determine and express their value
• Find or create positions of leadership on their job
• Differentiate themselves from the competition
• Identity their target market and effectively market them
• View life from a different perspective and point of view
• Experience increased recognition and reputation among their peers
• Clarify priorities
• Recognize clutter or influences that does not support their goals
• Increase their earning potential
• Increase their self-confidence
• Clearly identify who they are and where they are going in life
• Successfully qualify interests or goals that require attention and follow through
• Live a life of contentment and experience a peace of mind
more information about Personal Brand Coaching